The Oscars is a night in which the world’s richest, beautiful and most famous people gather for a slap up dinner and swimming pools-worth of Champagne, all while wearing haute couture and diamonds on loan from the best designers and their fashion houses.
As if the stars of the big screen didn’t cash in enough while living their best lives, another little perk of the Academy Awards are the goody bags and gifting suites on offer to the big Hollywood names.
Who do the bookies think will pick up the prizes in this year’s Oscars? While mere mortals last received a party bag aged seven which contained a bouncing ball, a Freddo, a pack of Panini stickers and a slice of cake wrapped in a napkin nominees at the Oscars get a goodie bag worth £77,000. Yes, that is the correct amount of noughts on that number.
From luxury holidays and villa stays in the most exclusive resorts around the world, to sessions with life coaches and offers of plastic surgery, it makes sure that the guests’ lives stay just as fabulous for other 364 days of the year, too. Freebie rooms In the week leading up to the Oscars, it’s also a free for all if your name is on the VIP list.
The gifting side of the ceremony has become big business in Oscars week and attracts not just the A-list, but high-profile people in the entertainment industry and online influencers.
Oscars 2019 host: Who will present the ‘no-host’ Academy Awards after Kevin Hart dropped out With the rise of social media, it’s become even more important to brands and their PRs to give freebies to attendees in the hope they’ll post about how much they love it online. By hosting gifting rooms which are usually hotel rooms in five-star venues, their products are literally there for the taking for the lucky celebrity who has been invited to come and fill their arms and designer bags with as much free swag as they can carry.
While half of LA is given out goodies at these events and most of it is swiftly put up on eBay – it’s only a select few who will receive the coveted Oscars nominee gift bag. Why the freebies? Those nominated for an award are treated to the ultimate bag of freebies, thanks to the company Distinctive Assets, which arranges it all, and has done for the past 17 years.
On its website, the company explains the exorbitant presents it offers at events like the Oscars: “We are not gifting movie stars and music icons out of a sense of philanthropy. We are gifting them for the same reason they are paid upwards of $20 million for a single film… because their personal brand has value as a commodity.” Any for anyone complaining at home, they’re just a hater, they say: “When you compare the average wage of a box office star to the average American family’s income, there is also quite a disparity.
People often look at our celebrity gifting promotions through the lens of jealousy rather than appreciating them as a very straight forward marketing endeavour.” What’s in the official Oscar’s nominee gift bag this year? In this year’s haul, the stars can expect a week’s stay in California’s Golden Door Retreat worth £7,700 and a trip to Greece to be put up in Avaton Luxury Villas and an international expedition to Iceland, the Galapagos, the Amazon or Costa Rica.
For a bit of self-care, they’ll be offered up to £23,000-worth of beauty treatments by Dr. Konstantin Vasyukevich, private therapy sessions with phobia relief specialist Kalliope Barlis and 10 personal training sessions with celebrity trainer Alexis Seletzky.
The ultimate narcissists can get a stained-glass portrait of themselves by John Thoman or they could get another icon to hang on their walls with a gift of an artwork from Reian Williams Fine Art. There’s also a weed-heavy trend to many of the items this year, meaning it’ll be high times for guests. From Coda Signature Chocolates, there’s chocolate truffles laced with THC and CBD through to High Five Cannabis face moisturiser.
If there’s not enough booze on the tables on the night at the Dolby Theatre, they’ll also have some hand-crafted French absinthe from A. Junod Absinthe and Southern Wicked Lemonade in easy reach.
And what to give the celebrity who has everything their heart could ever desire? Well, there’s also a highly-coveted Mr Poop emoji plunger that’s glow in the dark and an Elvie Silent wearable breast pump. Maybe it’ll come in handy for an upcoming role?