dailymail: Tourists will be able to explore the Great Barrier Reef by simply hailing an Uber and instead of a beat-up old Commodore your ride could be a submarine.
The ride-share behemoth has dipped its toe into the tourism sector to offer tours of one of the Seven Natural Wonders of the World.
For $1500 per person, passengers will be picked up in a car and taken to a helicopter which will drop them at the submarine called a scUber.
The initiative was announced on Thursday as part of a $3 million campaign with Tourism and Events Queensland to attract 1.4 million visitors to the reef.
‘We’re looking forward to seeing how visitors to the Great Barrier Reef embrace this new form of movement and become advocates of the reef for years to come,’ Uber’s regional general manager for Australia and New Zealand Susan Anderson told the Cairns Post.
The submarine travels to depths of about 20 metres which is a depth usually only divers can experience.
The tour first will embark from Heron Island before shifting closer to Agincourt Reef, nearer to Port Douglas, in the final weeks.
Bookings are being taken for May 27 to June 18.
Queensland tourism boss Leanne Coddington said the world-first sky-to-reef tours was groundbreaking.
‘Research we undertook last year showed us that submarine travel was at the top of travellers’ wishlists as a future tourism experience on the reef,’ she said.
Source: Published by dailymail